Our Wild Roots

Hi, I’m Cass, the founder of Wild Range Flower Farm. I started this journey in 2025 during a season of unexpected change and reflection. I spent 25 years working in the outdoor industry and later in higher education as a professor. Having a small cut flower farm is my small way connecting two things I'm incredibly passionate about: science and connecting people with nature. 

 

What began as a small backyard hobby in 2021 has slowly grown into something far more intentional. As I started researching the floral industry, I was stunned to learn that nearly 80% of flowers sold in the U.S. are imported,  often grown with heavy pesticide use, and under largely unregulated conditions. Scientists are increasingly uncovering the effects of that pesticide use, not only on pollinators, but on human health as well (Toumi et al., 2021). While we know bees and other pollinators rely on flowering plants, there's also a growing body of research shows that flowers can meaningfully support human health and wellbeing as well (Zhang et al., 2023; Zhang et al., 2024).

 

This bidirectional relationship where human health depends on a healthy environment, and a healthy environment depends on healthy humans reflects an important aspect of our interconnectedness. Bees sit right at that intersection;  a linchpin of environmental health, responsible for pollinating the vast majority of flowering plants on Earth. That's the idea behind Wild Range: a small-scale experiment in what becomes possible when you build an environment centered on beauty and the health of one of the planet's most important creatures,  and the ripple effects that follow from it.

 

Wild Range Flower Farm was born out of a desire to help people reconnect with the land, the seasons, and each other. I used to tell my students that wild spaces have the power to humanize us. They invite us to slow down, pay attention, and become better stewards of the earth, of ourselves, and of our communities. There is so much to learn when we quiet the noise and observe the rhythms of nature. Whether it's watching a hummingbird hover over the flowers or seeing someone’s face light up when they receive a fresh bouquet, I’m reminded daily of the joy and meaning that can be cultivated with a little intention.